Business Development Strategy Journaling Book (Case Study on Fill the Blankspace)
DOI:
https://doi.org/10.55324/ijoms.v5i2.1210Keywords:
Islamic Religious Education, Learning Strategy, Character Education, Learning MotivationAbstract
This study aims to evaluate the current business model and formulate appropriate business development strategies for Fill The Blankspace, a pioneer local guided journal SME operating with an online-first model. The research employs a descriptive qualitative approach and case study method, utilizing data from interviews, observations, and documentation. The analysis is supported by strategic tools such as Business Model Canvas (BMC), SERVO, PESTEL, EFE, VRIO, IFE, IE Matrix, SWOT, and Quantitative Strategic Planning Matrix (QSPM). The findings reveal that despite the growing mental wellness industry, the company faces post-pandemic challenges including limited capital, founder dependency, and consumer price sensitivity. The analysis positions the business in Quadrant V (Hold and Maintain) of the IE Matrix, while VRIO confirms a sustained competitive advantage rooted in brand equity and content innovation. Based on the integrated SWOT and QSPM analyses, three strategic priorities were formulated: (1) Strengthening brand positioning in the mental wellness market through educational narratives and community engagement, (2) Developing a digital product line to diversify revenue and alleviate cost pressures, and (3) Increasing operational efficiency through small-batch production and process automation. A new BMC model was developed to emphasize self-growth values and diversified revenue streams, expected to help Fill The Blankspace sustain its position as a market pioneer and enhance long-term competitiveness.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Sheilla Yasmin Afriani Pohan, Yudha Heryawan Asnawi, Zenal Asikin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
