P-ISSN: 2808-5957
E-ISSN: 2808-6724
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541
FACTORS AFFECTING HIGHER EDUCATION STUDENTS’ INTEREST AND
MOTIVATION IN CULTIVATING ENTREPRENEURSHIP
Nurhaliza
1
, Zuhrinal M. Nawawi
2
Faculty of Islamic Economy and Business, Islamic State University of North Sumatera, Indonesia
1
nhaliza2308@gmail.com
2
zuhrinal.nawawi@uinsu.ac.id
Abstract
This research aims to analyze the factors that influence interest and motivation in fostering an entrepreneurial
spirit in students of the Faculty of Economics and Islamic Business of the State Islamic University of North
Sumatra. This research uses qualitative approaches that are descriptive analysis of data collection techniques
used are observation techniques, interviews. The research subjects amounted to 5 people with different majors
consisting of students who have a business. The results of this study are factors that can affect entrepreneurship
there are 4, namely income factor, family environment, motivation, and community environment, but of these 4
factors that greatly affect the income factor.
Keywords: entrepreneurship interest; motivation; factors affecting entrepreneurial interest
This work is licensed under CC BY-SA 4.0
INTRODUCTION
Poverty, social inequality, and unemployment of productive age are enormous challenges for
the Indonesian nation entering the era of the free market and global competition (Mopangga,
2014). Solutions that can be taken based on the complexity of these problems demand creative and
innovative souls, minds, and actions, among others through the creation of young entrepreneurs
with adequate numbers and quality. Entrepreneurship is a crucial problem in the economy of a
nation that is developing (Arum et al., 2022). The progress or economic decline of a nation is
strongly determined by existence and role-based on this group of entrepreneurs (Prawindita &
Ghina, 2020).
Entrepreneurship is a process of creativity and discovery that has a high risk to form the
added value of products that are useful for the people and bring prosperity to entrepreneurs
(Diandra, 2019). Entrepreneurship can be learned even though there are also exclusive people who
have talent in terms of entrepreneurship (Hasibuan et al., 2021).
Motivation is believed to be a crucial factor for entrepreneurship interest because motivation
can cause, channel, and support someone to be willing to work hard and enthusiastically to achieve
optimal results (Erni, 2021). Entrepreneurship is expected to grow the fighting power to be
successful, willing to learn to see the success of others and have a strong drive to overcome all
obstacles to entrepreneurship (Purnomo, 2017). Motivation is the process of awakening, directing,
and solidifying the conduit of one goal (Rahmat, 2020).
Factors Affecting Higher Education Students’ Interest and Motivation in Cultivating Entrepreneurship
542 Indonesian Journal of Multidisciplinary Science, 2(2), February 2022
Entrepreneurial Knowledge
Through education about entrepreneurship, students can form the mindset and behavior of
an entrepreneur which can lead them to determine entrepreneurship to be a career choice
(Trihudiyatmanto, 2019). Based on this, it can be concluded that entrepreneurship education can
build the mindset and behavior of students to be interested in becoming entrepreneurs yang done
consciously so that their behavior, spirit, and ability can lead them to determine a career as an
entrepreneur after graduating his studies. Entrepreneurship is a creative and innovative ability to
form a new and different place that is used as the basis, tips and resources, processes, and efforts
to build the added value of goods and services that are done using the courage to face risks in
business or life improvement to find opportunities for success (Mulyani, 2011).
Entrepreneurial Interest
Minat is a sense of prefer and attachment to a thing or activity, without any command
(Mulyana et al., 2019). Interest basically means acceptance of a correlation between oneself and
something from outside the self (Suharyat, 2009). Entrepreneurship interest can make someone
smarter in finding and utilizing business opportunities by optimizing the potential of yang owned.
Entrepreneurship interest means the desire, interest, and willingness of individuals to work hard in
meeting their needs without fear of the risks that will occur.
Interest in mental devices consists of feelings, expectations, attitudes, prejudices, fears, and
other tendencies that lead individuals to a certain choice (Rifai & Wijaya, 2019). Entrepreneurship
interest is determination, interest, and willingness to work hard or willpower to try to make ends
meet without fear of the risks that will occur, and always learn from the failure experienced. Based
on the description of interests and entrepreneurs that have been mentioned, entrepreneurship
interest is the common heart in someone to be interested in forming a struggle and then organizing,
organizing, taking risks, and making the business he created.
METHOD
This research uses qualitative methods yang is descriptive analysis. The data collection
techniques were surveys and interviews. The source of yang data used in this study was Faculty of
Islamic Economy and Business, Islamic State University of North Sumatera students who come
from several study programs.
RESULT AND DISCUSSION
Overview of Research Informant
The first research informant was Febriana Sakina, a student of Faculty of Islamic Economy
and Business, Management major, class of 2018. She began to become an entrepreneur from the
first semester until now. The first business undertaken is selling Jilbab online shop and now
growing and has several other businesses such as selling credit and data packages. The initial
capital used to start a business is Rp. 1,500,000 which comes from his own savings. She left a
Factors Affecting Higher Education Students’ Interest and Motivation in Cultivating Entrepreneurship
543 Indonesian Journal of Multidisciplinary Science, 2(2), February 2022
small portion of the remaining snack money in the tube until it became the initial capital he
pioneered in her business.
The second research informant is Muhammad Iqbal who is also a student of Faculty of
Islamic Economy and Business, Syariah Bank study program, class of 2017 which opened a
laundry business since the beginning of January 2019. He started the business with his parents,
raising initial capital since 2017 since the first time he sat in college. Ia opened a laundry business
because his house is located near a student boarding house, with an initial capital of Rp 20,000,000
to buy all laundry equipment such as other dan washing machines. Until now, the business that
Iqbal runs smoothly because of the location of the house is very strategic and the price that can
still be reached by students. This makes Iqbal's business more and more visitors who arrive every
day. The reason Iqbal became an entrepreneur is not only to earn income but to help the family
economy and finance his own college until completion.
The third research informant is Morina Liana, a student of Faculty of Islamic Economy and
Business, majoring in Islam Economy class of 2018. Her business is selling Hijab online.
Becoming an entrepreneur has been her dream since childhood but only now it has come true.
Morina Liana cooperated with her cousin in managing her business which was established in
September 2020. Her compassion for becoming an entrepreneur is to earn his own income and
want to live independently.
The fourth research informant is Delina, a student of Faculty of Islamic Economy and
Business, majoring in Syariah Accounting, class of 2018 who sells chicken rissoles and vegetable
rissoles online. She started her business after becoming a 3
rd
-semester student. According to
Delina, by becoming an entrepreneur, he can earn his own income, especially when she is still a
student who requires a lot of costs. Rissoles made by Delina are already very famous in the Islamic
State University of North Sumatera. It made him happy so she thought she wanted to open a
business near his house. The capital used for entrepreneurship is his own savings, with
encouragement from family and friends who make him passionate about entrepreneurship.
The fifth research informant is Naliza who is a student of Faculty of Islamic Economy and
Business, majoring in Syariah Insurance, class of 2018 who chose entrepreneurship. The type of
business chosen is to sell a wide variety of cosmetics online. This business is run by Naliza with
his older sister, Faliza. Naliza chose a cosmetics business because according to her all people are
very familiar with cosmetics with various brands. She issued an initial capital of Rp 5,000,000,
and now her business is growing so that Naliza is able to open a kiosk in front of her house and
many visitors. The price given is also very affordable. This business began in 2017. At that time,
Naliza was still in high school. The reason Naliza became an entrepreneur was that she wanted to
earn her own income and pay for college with the benefits she earned and wanted to advance her
family's economy.
Factors Affecting Higher Education Students’ Interest and Motivation in Cultivating Entrepreneurship
544 Indonesian Journal of Multidisciplinary Science, 2(2), February 2022
Factors Affecting Interest in Motivation in Growing the Entrepreneurial Spirit of Students
faculty of Economics and Islamic Business, Islamic State University of North Sumatra
Entrepreneurship interest can be observed according to availability to work hard and
diligently to achieve business progress, willingness to counter various risks related to using the
actions of trying to do, willingness to take the path using new ways, willingness to make life-
saving, willingness to learn she experienced, because the interest in entrepreneurship is a desire,
interest, same willingness to work hard or have a hard will to open a business as much as possible
to meet the needs for yourself or even to help the family economy. Entrepreneurship interest is not
below birth but develops in sync using factors that affect it. In this study, the researchers explain
the factors that can influence students to be able to entrepreneurship, including the following.
Income
Entrepreneurship can provide opinions that can be used to meet the needs of one’s life, the
desire to earn an income is what can cause one's entrepreneurial interest. If someone hopes to get
a higher income by becoming an entrepreneur, then someone will be encouraged to become an
entrepreneur, but the income from unpredictable, sometimes it can be above the expected income,
sometimes it can be outside of the expected income.
In accordance with the results of an interview with Febriana Sakina who stated: "Yes it is
true that income is very influential because if we already hold the money it feels very happy to be
able to make money with your own sweat, especially since childhood has been in if you ask for
money must work first just given, so as not to be a child who is dependent on parents. Because of
the economic factors that make me intend and interested in opening a business, with self-
awareness I do not want to be a burden on the family. I used to be spoiled to buy this that does not
need to think, but the wheel of life continues to spin, until the conditions where I should be able to
become an independent child and by opening this business I became acquainted with who I really
am."
The same opinion was also said by the third informant. She said that the income factor is also
very influential because Morina thinks that although still sitting in college, she has earned her own
income. She said: "Because if we intend and want to try it there must be a way, because the
business will not betray the results, and I am proud that I can pay tuition with my own work."
According to the fourth informant, Delina, income factors also affect the interest of
entrepreneurship, because of the desire to earn their own income so as to venture into
entrepreneurship. She said: "Entrepreneurship is a fun thing in my opinion, where here I become
to know that making money is not easy, we have to work hard first can only get money, from here
I learned not to be an extravagant child, I always benefit from my efforts for my future."
Family
Family development is one of the important factors to encourage the progress of
entrepreneurship. Because in the most important family parents can definitely influence their
Factors Affecting Higher Education Students’ Interest and Motivation in Cultivating Entrepreneurship
545 Indonesian Journal of Multidisciplinary Science, 2(2), February 2022
children for the future for example to determine a job or business. Because if the family provides
support for the business that will be run then the interest in entrepreneurship is even greater.
Yang can be summarized by the results of the interview that the family environment greatly
affects the interest in entrepreneurship, where there must be support from the family environment
so that the interests and struggles that we live are there that support and support us when we are
not wanted in the past, such as failure in entrepreneurship.
Motivating factors
The spirit of a person to start a business is a strong motivation from the surrounding
environment. Freedom in work is a working model in which a person does little work but gets
great results. This motivating factor is also considered to affect the entrepreneurial interest of a
student. Motivation is very necessary because it can suggest an interest in entrepreneurship.
The existence of motivation from some parties makes us more excited about running a
business. A student will be very motivated if you see the surrounding environment has done
business and successfully run it, because if successful the income will be very useful to be used
for personal interests in the future.
CONCLUSION
Based on the results of research and discussion, it can be concluded that:
1) Faktor agrees that it can affect students' entrepreneurship interests. Entrepreneurship can
make them dare to express opinions that can be used to meet their needs, not be a burden
on the family to be able to live independently and not dependent on parents. That can create
the interest of entrepreneurship students, where students feel satisfied using the efforts
undertaken and feel proud of themselves;
2) Environmental factors hypnotize women into entrepreneurship. The support comes from
the family environment so that the interests and businesses we live in are there that support
and support us when things happen that are not desirable in the future, such as failure in
entrepreneurship.
3) The motivation factor is characterized by the onset of interest in taking action or achieving
a goal. Motivation is very expected because it greatly affects an interest in
entrepreneurship. The existence of motivation makes a person more excited in running a
business; and
4) Environmental factors of yang residents are described through encouragement by the
community, having an insignificant influence. This is characterized by the lack of
maximum awareness of students to entrepreneurship. It is also shown from the still not
maximal community appreciation to the entrepreneurial profession. This condition has not
been able to describe the support that has been felt by students from the neighborhood.
Factors Affecting Higher Education Students’ Interest and Motivation in Cultivating Entrepreneurship
546 Indonesian Journal of Multidisciplinary Science, 2(2), February 2022
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