Business and Marketing Behaviors’ Effects on Deciding Purchase at PT Mulya Krida Resik Medan

Authors

  • Annisa Edelia Faculty of Islamic Economy and Business, Islamic State University of North Sumatera
  • Puja Kesuma Faculty of Islamic Economy and Business, Islamic State University of North Sumatera
  • Siti Nurhazizah Faculty of Islamic Economy and Business, Islamic State University of North Sumatera
  • Suhairi Suhairi Faculty of Islamic Economy and Business, Islamic State University of North Sumatera

DOI:

https://doi.org/10.55324/ijoms.v2i2.103

Keywords:

interest, entrepreneurship, students

Abstract

This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is the quantitative descriptive method. The type of data used in this study is quantitative data obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals, and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.

Downloads

Published

2022-02-28

Issue

Vol. 1 No. 5 (2022): Indonesian Journal of Multidisciplinary Science

Section

Articles

License

Copyright (c) 2022 Annisa Edelia, Puja Kesuma, Siti Nurhazizah, Suhairi Suhairi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.