Analysis of Digital Literacy and the Readiness of MSMEs in Setupatok Village in Facing Digital Transformation

Authors

  • Abdul Robi Padri Politeknik Siber Cerdika Internasional, Indonesia
  • Ridho Ahmad Taupik Politeknik Siber Cerdika Internasional, Indonesia
  • Jelita Nurul Aini Politeknik Siber Cerdika Internasional, Indonesia
  • Daffa Alifan Farhan Politeknik Siber Cerdika Internasional, Indonesia

DOI:

https://doi.org/10.55324/ijoms.v4i8.1340

Keywords:

digital literacy, msmes, digital transformation, digital resiliency

Abstract

Background: Micro, small, and medium enterprises (MSMEs) account for most business units and employment in Indonesia, yet many traditional micro-enterprises in rural areas have not benefited from digital transformation. Objective: This study aims to analyze the level of digital literacy and digital-transformation readiness of traditional MSMEs in Setupatok Village, Mundu District, Cirebon Regency, and to identify the factors hindering technology adoption. Method: A descriptive qualitative design supported by simple descriptive tabulation was employed. Fifteen MSME actors engaged in culinary, grocery, and spice businesses were selected through purposive sampling. Data were collected through face-to-face structured interviews using ten digital-literacy statements on an agreement scale and open-ended questions, analysed using the Miles and Huberman interactive model, and interpreted through the Technology Readiness Index (TRI) and the Technology Acceptance Model (TAM). Results: Most respondents expressed disagreement or neutrality towards using digital features such as Google Maps and digital payments such as QRIS. The main barriers were limited devices and internet access, low technological skills, doubts about the security of non-cash transactions, and the absence of continuous mentoring. Conclusion: The digital literacy of traditional MSMEs in Setupatok Village remains at a basic level; continuous practice-based mentoring is therefore required to achieve optimal digital readiness.

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Published

2026-10-26

Issue

Vol. 4 No. 8 (2025): Indonesian Journal of Multidisciplinary Science

Section

Articles

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Copyright (c) 2025 Abdul Robi Padri, Ridho Ahmad Taupik, Jelita Nurul Aini, Daffa Alifan Farhan

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