The Influence of Jama’ah Trust and Company Image on the Satisfaction of Jama’ah Umrah Hajj Travel Arminareka
DOI:
https://doi.org/10.55324/ijoms.v2i4.427Keywords:
congregational trust, corporate image, jama'ah satisfaction, umrah travel, ArminarekaAbstract
There are so many Umrah and Hajj service providers in Indonesia, but in the past there have been several cases of embezzlement of funds and fraud against the Jama'ah, thus losing the Jama'ah's sense of trust. Even though there are many such cases, Arminareka Hajj Umrah Travel has consistently maintained the trust of the congregation with its best service so that it has received various awards from several major agencies, this also proves that Arminareka is trusted by the congregation and has a good corporate image. This study aims to determine the effect of congregational trust and company image on the satisfaction of pilgrims traveling Umrah and Hajj Arminareka. This study uses a quantitative research method with a descriptive approach. Data collection techniques in this study used questionnaires and literature studies. The research data were then analyzed using the SPSS program. The results showed that Jama'ah Trust and Corporate Image had a partial and simultaneous significant effect on the Satisfaction of Jama'ah Travel Umroh Haji Arminareka.
References
Anggoro, M. L. (2000). Teori dan Profesi Kehumasan. Bumi Aksara.
Daly, J., Willis, K., Small, R., Green, J., Welch, N., Kealy, M., Hughes, E., Daly, J., Willis, K., Small, R., Green, J., Welch, N., Kealy, M., & Hughes, E. (2007). A hierarchy of evidence for assessing qualitative health research. Journal of Clinical Epidemiology, 60(1), 43–49.
Firdayanti, R. (2012). Persepsi risiko melakukan e-Commerce dengan kepercayaan konsumen dalam membeli produk fashion online. Journal of Social and Industrial Psychology, 1(1).
Flavian, C., Guinaliu, M., & Torres, E. (2005). The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking.
Ištvani?, M., Mili?, D. C., & Krpi?, Z. (2017). Digital marketing in the business environment. International Journal of Electrical and Computer Engineering Systems, 8(2), 67–75.
Kanuk., S. & L. (2007). Customer Behavior (Internatio). PrenticeHall Inc.
Kerlinger, F. N., & Lee, H. B. (2000). Foundations of Behavioral Research (4th Ed.). Orlando: Hartcourt College Publishers.
Khoerudin, A. N. (2021). Pengaruh Tingkat Kualitas Pelayanan dan Kepercayaan Terhadap Tingkat Kepuasan Jamaah Umroh (Studi di PT. Pandi Kencana Murni Tour & Travel Cabang Banten). Magister Thesis, UIN SMH BANTEN.
Kotler, P., & Keller, K. L. (2006). Marketing management (12th edition). New Jersey, Pearson Prentice Hall, 184.
Kotler, Philip, & Armstrong, G. (2018). Principles of Marketing 17th Global Edition. In Pearson Education Limited.
Matondang, Z. (2009). VALIDITAS DAN RELIABILITAS SUATU INSTRUMEN PENELITIAN. JURNAL TABULARASA PPS UNIMED, 6(1). http://digilib.unimed.ac.id/705/1/Validitas dan reliabilitas suatu instrumen penelitian.pdf
Mowen, J. C., & Mino, M. (2011). Perilaku Konsumen. Erlangga.
Mushtaq, A. D., & Suhail, A. B. (2018). Personnel capability and customer satisfaction as predictors of customer retention in the banking sector: A mediated-moderation study. [Personnel Capability and Customer Satisfaction] The International Journal of Bank Marketing, 36(4), 663–679. https://doi.org/https://doi.org/10.1108/IJBM-04-2017-0074
Ningrum, D. A. (2018). 4 Kasus travel umroh yang mengguncang Indonesia. Merdeka.Com. https://www.merdeka.com/peristiwa/4-kasus-travel-umroh-yang-mengguncang-indonesia.html
Prasetyo, H. T. (2019). PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH (Studi Kasus Pada PT. Bank Central Asia, Tbk Cabang Kelapa Gading Hibrida) (Doctoral dissertation, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta).
Rahmi, S., & Amalia, R. (2018). Pengaruh E-WoM terhadap citra perusahaan dan dampaknya terhadap niat beli konsumen pada situs online Shopee. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(2), 75–84.
Sahanggamu, S., Mananeke, L., & Sepang, J. (2015). Analisis kualitas layanan, Servicescape dan kepercayaan terhadap kepuasan nasabah pada PT. Bank Sinarmas Bitung. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(1).
Said, A. C. M. (2017). STRATEGI BISNIS HAJI PT ARMINAREKA PERDANA (Studi Perekrutan Jamaah) Skripsi.
Sarwat, A. (2011). Seri Fiqih Kehidupan (6)?: Haji & Umrah (1st ed.). DU Publishing.
Silmi, I. R. (2013). Analisis Sistem Pemasaran Penjualan Berjenjang Syariah (PLBS) Pada PT Arminareka Perdana Jakarta. 35.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif,. Kualitatif, dan R&D. Bandung: Alfabeta.
Yusuf, M. (2017). PENGARUH KOMPETENSI, TEKANAN KETAATAN DAN KOMPLEKSITAS TUGAS TERHADAP AUDIT JUDGMENT. Jurnal Akuntansi Dan Manajemen, 13(01).
Zhang, Y. (2015). The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and Management, 03(01), 58–62. https://doi.org/10.4236/ojbm.2015.31006
Published
Issue
Section
License
Copyright (c) 2023 Wiwi Ruwiah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
