Local Products’ Marketing Strategies to Go International: A Case Study on Erigo

Authors

  • Mutia Sari Dewi Management Major, Islamic State University of North Sumatera
  • Nuri Aslami Management Major, Islamic State University of North Sumatera

DOI:

https://doi.org/10.55324/ijoms.v2i2.96

Keywords:

marketing strategy, local products, go international

Abstract

Developing a product marketing strategy in order to get potential buyers and be able to compete with competitors is a very important thing for a business owner to think about. Even though the resulting product is unique and of good quality, it may not always be in demand by potential buyers. A good marketing strategy must be owned because the right marketing strategy aims to be able to introduce it to the wider community, both local and even overseas. This research model uses a qualitative approach with a document study method. The result of this research is that the CEO of Brand Erigo is very good at carrying out product marketing strategies in 2020 by expanding the reach of markets outside Indonesia through the Shopee export program. Sadad's courage to take a business capital loan and then use it with an effective product marketing strategy, then the Erigo brand successfully goes to America in 2020. This achievement certainly deserves to be an inspiration for local entrepreneurs and MSMEs who are now rising through the pandemic crisis.

Downloads

Published

2022-02-28

Issue

Vol. 1 No. 5 (2022): Indonesian Journal of Multidisciplinary Science

Section

Articles

License

Copyright (c) 2022 Mutia Sari Dewi, Nuri Aslami

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.